The Future of Mānuka: Why the Best Years Are Ahead

The mānuka industry has experienced its share of volatility over the past decade. Rapid growth, global demand, fluctuating pricing, and increased supply have all shaped the landscape.

But beneath those cycles lies something far more important: long-term fundamentals that continue to point toward a strong future for the industry.

At Mānuka Orchard, we spend every day working with beekeepers, honey producers, and global buyers. From extraction and storage through to sales and export logistics, we see firsthand how the industry is evolving - and why the next phase of mānuka may be its most interesting yet.

That’s why our very own, Logan Bowyer, will be speaking at this year’s Fieldays Tent Talks on the topic:

“The Future of Mānuka: Why the Best Years Are Ahead.”

The future of Mānuka is headline news

During the session, Logan will explore several of the structural shifts taking place across the sector, including:

• How global demand for premium honey continues to evolve

• Why supply dynamics are changing across New Zealand

• The growing importance of traceability, extraction capability, and supply chain coordination

• Where opportunities may lie for landowners and beekeepers in the years ahead

While headlines often focus on short-term market fluctuations, the broader story of mānuka is still being written.

• New partnerships are emerging across the industry.

• Production is becoming more structured and sophisticated.

• And the global appreciation for genuine New Zealand mānuka honey continues to grow.

Fieldays provides the perfect setting to step back and discuss what the next chapter might look like.

Join us at Fieldays Tent Talks Wednesday June 10 |  12:30pm

Or come and meet the Mānuka Orchard team at Site C48 during the event.

Whether you’re involved in the honey industry already - or simply curious about where the sector is heading - we’d love to see you there.