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Apiculture June 2022

We travelled down to the event held in Christchurch this year at the Te Pae Conference Centre.

Given the Conference focus and recognised need to lift not only honey sales but price per kilo, the Manuka Orchard Booth was keen to showcase our new Sales App. It has been developed in an effort to improve sales with an easy-to-use application focusing on up-to-the-minute honey information. It is part of our company collaboration to develop extensive in-house programmes linking external information providers (including Analytica test results) to support both beekeepers and honey buyers with the end result of facilitating speed and efficiencies in increased value sales and improved honey quality. This was met with positivity from the honey buyers and sellers present at the event. Post conference we continue to tweak the sales platform in readiness for our launch over the next couple of weeks.

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